Author: Marshall McLuhan
Edition:
Binding: Paperback
ISBN: 0262633175
Edition:
Binding: Paperback
ISBN: 0262633175
Understanding Me: Lectures and Interviews
In the last twenty years of his life, Marshall McLuhan published a series of books that established his reputation as a world-renowned communications theorist and the pre-eminent seer of the modern age. Get Understanding Me literature books for free.
It was McLuhan who made the distinction between "hot" and "cool" media. And it was he who coined the phrases "the medium is the message" and "the global village" and popularized other memorable terms including "feedback" and "iconic."McLuhan was far more than a pithy phrasemaker, however. He foresaw the development of personal computers at a time when computers were huge, unwieldy machines available only to institutions. He anticipated the wide-ranging effects of the Internet. And he understood, better than any of his contemporaries, the transformations th Check Understanding Me our best literature books for 2013. All books are available in pdf format and downloadable from rapidshare, 4shared, and mediafire.
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It was McLuhan who made the distinction between "hot" and "cool" media. And it was he who coined the phrases "the medium is the message" and "the global village" and popularized other memorable terms including "feedback" and "iconic."McLuhan was far more than a pithy phrasemaker, however. He foresaw the development of personal computers at a time when computers were huge, unwieldy machines available only to institutions And he understood, better than any of his contemporaries, the transformations th
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